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Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Indonesia and Thailand as well. It serves cakes and fusion food in a service environment.The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region. Some of the part of the main page are flash, but it think the way they do it is a little bit weird. They aready have the online purchasing for their cakes, they even know how to use the latest kid's cartoon to increase their selling value in cakes, they uses ben10 the latest famous kid's cartoon and put those character as the design of the cake to attract kids. They even have secret card which connected with diner club internation to attract customer to have meal oftenly in their restaurant due to they have special offer.