Sunday, May 24, 2009

•project concept proposal

•proposal defination
For this project, i am required to redesign the official website for nando's malaysia.This project need to be complete within 7 weeks and at least 8 pages of html is needed. Nando's is one of the restaurant which specialize in chicken just like KFC. For now, the website is really not interesting compare to other country's nando's website. I would like to redesign the whole website so that throught out this website a lot more of customer will be attracted.

•current site's analysis goals
the main purpose to have this website is to provide the contact and the menu to customer for delivery purpose, update customer regarding to their latest promotion. Beside that, they provide the history and some of the neutrition facts, career opputurnity and 1 special page to introduce the activities that they have like art competition. I think the content itself does not have a lot of problem, the thing is the design need to be improve and the most important thing is the size of the content area, that is too small until they have double scroll bar, that is really not good cause they really distract audience's reading.

•client's analysis
Nando's is a restaurant chain originating from South Africa with a Protuguese theme. Founded in 1987, Nando's operates in 26 countries and on five continents.
Nando's specializes in chicken dishes with either lemon and herb, mango and lime, medium, hot or extra hot peri-peri marinades. Side dishes such as spicy rice, fries, coleslaw, corn on the cob, cous cous, portuguese rolls or side garden salads. The restaurant is named after Nandie, the son of Fernando Duarte who is one of the founders of the chain, who is originally Portuguese. He and a friend, Robert Brozin, bought a restaurant called Chickenland in Rosettenville, southern Johannesburg, in 1987. This became the first Nando's restaurant, which incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homeland’s independence in 1975. All their store in country which consist muslim will be halal such as Malaysia, Pakistan, Kuwait, Lebanon. From July 24th 2009, Nandos will be selling frozen chicken in U.K wide supermarkets, accompnied by nandos sauce. Tesco and Morrisons will be the first to sell this new range. The range will include: Chicken Burgers, Fillet, Wings, Legs and Frozen Nandos Peri-Peri Pizzas. Nando's has online web stores in Australia, United Kingdom and the USA. Customers can purchase a range of Nando's branded sauces, sprinkles and apparel. Nando's also sells their range of sauces and sprinkles through major supermarkets.

•short and long-term site goals
for short term, i think they need to redesign the website then promote their own website by printing their url on their menu, name cards or serviette, let audience know they have an official website and tell them that they have delivery service. I believe throught this method the business value will be increase.

as for long term, maybe they can put in the online order for the home branded sauces like the uk, australia and the usa have to let the customer to order. Beside that i think they can have online order for delivery instead of phone call delivery. They can even try to let their customer to subscribe for newsletter so from time from time they can send them the latest promotion that they are having. Maybe they can try to create some interactive game which related to their menu or their special dishes so that throughtout those interactive game their customer will get to know more about nando's.

•target audience
the main target audience will be college student and working adult. In the website of cause they can get the latest information for nando's. When they want to make delivery orders they can log into the site to get the contact number and look at the menu. They can subsribe the newsletter and they can play with the interactive games that i mentioned just now. In future they might can be do online purchasing for the home branded sauces, sprinkles.

•competitor's analysis
The Bubba Gump Shrimp Co. Restaurant and Market is a chain of seafood restaurants inspired by the 1994 film Forrest Gump. As of January 2009, 31 Bubba Gump's restaurants operate worldwide. Twenty-two of these locations are in the United States, two are located in Mexico
, and seven are in Japan, Bali, the Philippines, Malaysia and Hong Kong.Bubba gump is one of the competitor they are not only doing food and beverage bussiness, they even have like greeting cards, souvenirs and other stuff. Their websites contain all this stuff and they sell it online, they even create a page specially for kids. Inside that page they have the kids menu and of coz games to attract the kids. Throughtout these games children will always want to log into their website to play the game, in another hand the name "bubba gump" will make a big impact in these children's mind.

T.G.I. Friday's (often shortened to "Friday's") is an American restaurant chain focusing on casual dining
, with over 800 restaurants in over 50 countries. The company is a unit of the Carlson Companies. Its name is taken from the expression "TGIF" (short for "Thank God It's Friday" or "Thank Goodness It's Friday", though the restaurant asserts that it stands for the latter). The chain is known for its appearance, with red-striped canopies,brass railings, Tiffany lamps, and frequent use of antiques as decor. TGI friday is another competitor, the website is very nice, the whole website is alomost like a interactive menu for their restaurant is very clear and very nice. They even have a page to introduce all their retail products. The page is very convienient, customer can understand their menu from this website and when they arrive at the restaurant they can just order the food directly.

Secret Recipe is a lifestyle café chain and has become common in Malaysia following its debut in 1997. Secret Recipe has established its brand name in Malaysia, Singapore, Philippines, Indonesia and Thailand as well. It serves cakes and fusion food in a service environment.The company has registered double digit growth for the past 5 years. In a period of seven years, Secret Recipe has expanded by over 100 cafes throughout the region. Some of the part of the main page are flash, but it think the way they do it is a little bit weird. They aready have the online purchasing for their cakes, they even know how to use the latest kid's cartoon to increase their selling value in cakes, they uses ben10 the latest famous kid's cartoon and put those character as the design of the cake to attract kids. They even have secret card which connected with diner club internation to attract customer to have meal oftenly in their restaurant due to they have special offer.



1 comment:

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